There is a new section launching in the New York Times Business section called "How I Saved My Company". It will feature interviews with small business owners describing near-death business experiences and how they survived. The first video is up now and you can find the column at: http://boss.blogs.nytimes.com/2010/05/26/how-i-saved-my-company/
So what saved the guy in the first video? I got the sense that he knew he had been successful before and realized that if the economy would come back he would be fine so he analyzed his costs and decided to kill his biggest one: office rent. He moved his company into his apartment with employees and all.
I guess even a small business like his can benefit from being more nimble.
So what saved the guy in the first video? I got the sense that he knew he had been successful before and realized that if the economy would come back he would be fine so he analyzed his costs and decided to kill his biggest one: office rent. He moved his company into his apartment with employees and all.
I guess even a small business like his can benefit from being more nimble.
Thanks to Elizabeth Glenewinkel for showing me such cool stuff!
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