Asset Management rather than the S word

While watching a cool  video called “The Business Guide to Sustainability”, starring Bob Willard, he talks about people wanting to shove sustainability down business-people's throat. And of course the S word becomes a sore instead of a competitive advantage. Rather, he says, we should change the way in which we present this and start to call it asset management which is more fundamental and hits straight into economics - which is basically the same as sustainability.

My big question, however, is how can we help companies visualize and better manage all of their assets to not only help them make their assets more efficient but also more resilient to future change? How can we make this a tool to help leaders visualize their future?

Have you heard of any tools like this one? Let me know!